|
THINK WEALTH, NOT
WAGE ©
(866)-99-NO-GAP |
Bestselling
Author
Rachel
Bondi
is an
entrepreneur
and
former
director
at
FORTUNE
100
companies
such as
Microsoft
and
AT&T.
She has
appeared
nationwide
on radio
and in
print,
been
voted
one of
the Top
10 Women
of Power
by OC
Metro
magazine,
and 2006
Top CFO
by the
National
Investor
Relations
Institute
of
Orange
County.
Featured
in
TWINS,
BROKER,
and the
OC
Register,
Bondi
has
been
interviewed
by
diverse
media
outlets
including
MSNBC,
TIME
Magazine,
Tokyo
Times,
The Wall
Street
Journal,
and
has been
a
featured
guest
for
The Mix
on CoxTV
and
radio
nationwide.
Ms.
Bondi
has
studied
seven
languages
and
worked
in Asia,
Europe,
Africa,
and
Latin
America.
With 15
years of
experience
spanning
a
variety
of
industries,
including
education,
finance,
telecommunications,
manufacturing,
entertainment
and
software,
Bondi
held
senior
positions
in
sales,
marketing,
operations,
IT,
business
development,
human
resources
management,
managing
global
relationships
with
companies
such as
AT&T,
DHL,
Fujitsu,
Hewlett-Packard,
Pfizer,
Sun
Microsystems,
Toyota,
Time
Warner
and
others. |
Rachel
Bondi,
Founder
and CEO
Men
Matter
©
|
 |
OC METRO
E-MAIL
EXCHANGE
Online
With...
Rachel
Bondi,
Corporate
Anthropologist
[Kim
Porazzo's
original
article]
| Bondi discusses a profession that is emerging as a hot new corporate post; one that management looks to for analysis of human behavior in target markets as well as employees. Beyond consumer surveys, companies such as Hallmark are sending anthropologists into the homes of various ethnic groups to study the holidays they celebrate and the messages they send in greeting cards. |
OCM: What is corporate anthropology?
BONDI: While anthropologists are generally seen as documenting dead or dying cultures of developing nations, I work in the corporate village of businesses that want to stay alive and thrive. |
|
OCM:
What are
you
looking
for?
BONDI:
I look
at the
patterns
of
groups
of
people
in the
company
and how
they
interact.
Then I
identify
inefficiencies
and
suggest
ways
people
can
improve
on how
they
work
together.
OCM:
Give me
an
example
of a
recent
project.
BONDI:
At
Microsoft
I
applied
my
background
on
organizational
behavior
projects
to
improve
the
information
exchange
between silos
teams in
different
divisions,
and
transferred
an
entire
department
to one
that
could
better
use
their
skills,
avoiding
a layoff
of about
200
people.
OCM:
What do
you find
to be
the
biggest
disconnect
between
departments
when it
comes to
achieving
goals?
BONDI:
Each
department
is like
a tribe
that
eventually
reports
up to
the same
leader.
You can
always
trace
different
department
goals to
a
disconnect
in the
way the
overall
vision
of that
leader
translates
the
actual
actions
to the
departments.
OCM:
What
education
do you
need to
be a
corporate
anthropologist?
BONDI:
I had a
double
major in
anthropology
and
international
communications,
along
with
more
than 15
years of
working
in each
potential
corporate
division
from
human
resources,
sales,
operations,
and
information
technology
to
finance.
OCM:
What
kind of
income
can one
expect?
BONDI:
Applying
what I
know has
earned
me six
figures
every
year.
Information:
Rachel
Bondi,
founder
and CEO,
Earning
Power
www.earningpower.org |
|
